Privacy Policy

This page explains what PANONDA does with the data of people who visit. In plain English, without the lawyer paragraph — a policy nobody reads protects nobody.

The short version

We count how many people visit, with no cookie and no idea who you are. We do not use Google Analytics or any social network pixel. You do not need an account to read. The only thing you hand us is an email address, and only if you type it into the newsletter box.

The exception is advertising: this site uses Google AdSense, and Google sets its own cookie to pick ads. It is not ours, we cannot read it, and you can turn the personalization off — the Advertising section below has the links.

Who is responsible

PANONDA is operated by Rodrigo Scarpa. For anything on this page, including a request to delete your data, write to contato@panonda.com. See also the contact page.

What we collect

1. Your email, if you subscribe to the newsletter

When you subscribe we store the email address and which page you subscribed from — the second one only so we know what works. Nothing else: no name, no phone number, no date of birth.

The list is hosted at beehiiv, a company in the United States, which handles delivery.

We do not sell, rent, or trade the list. Every email we send carries an unsubscribe link, and it works on the first click.

2. Visit counting

We use Vercel Analytics, which counts page views and where the visit came from — which country, which link. It sets no cookie, creates no visitor ID, and cannot recognize the same person across two visits.

That is why we picked it. Google Analytics would give us more numbers and cost two things: a cookie in your browser and a consent banner in your face. We would rather know less.

3. Server logs

The site is hosted on Vercel, which keeps automatic access records — IP address, browser, page requested, timestamp. This is how every web server works, and it is used for security and for keeping the site up. We do not cross those records with anything else, and we cannot identify you from them.

4. Images loaded from elsewhere

Some article photos are served by Pexels. When the photo loads, your browser talks directly to their server, which sees your IP — the same as with any image hosted off-site.

What we do NOT do

• We do not use Google Analytics.
• We do not install a Meta, TikTok, or any other network pixel.
• We do not set a cookie to count visits.
• We do not sell or hand your reading to advertisers.
• We ourselves do not recognize you across visits.
• We do not require an account to read anything.
• We do not sell any data, to anyone.

Cookies

Ours are two, and neither identifies you: one stores the country the server detected, to suggest a language; the other stores the language you picked, so we stop asking. Visit counting uses no cookie at all.

Google AdSense uses its own, to select and measure ads — described in the Advertising section below, with the opt-out links.

There is also a newsroom admin area, behind a login, that uses a session cookie — but that is for the people who publish, not the people who read.

Advertising

This site uses Google AdSense. Its code is already loaded on the pages, even before the first ad appears — which is why this section exists now and not from launch day.

What that means, concretely:

• Google and its partner companies use cookies to serve ads based on your visits to this and other sites.
• Google uses the DoubleClick cookie (and equivalents) to do it. It belongs to Google, not to us — we cannot read what is inside it and we cross it with nothing.
• Third-party ad companies may appear here, each using its own cookies. We do not control what they do, and we receive no identifiable data about you from them.

How to opt out of personalization

You can turn off Google’s personalized advertising in Google Ads Settings. To opt out of many companies at once, use aboutads.info or youronlinechoices.com.

Opting out does not make the ads go away — they just stop being chosen using your history. Worth saying plainly: a lot of people click expecting the ads to stop.

Your rights

Wherever you live, you can ask us to confirm whether we hold data about you, show it to you, correct it, delete it, or withdraw your consent. If you are in the European Union or the United Kingdom, the GDPR gives you those rights; in California, the CCPA does; in Brazil, the LGPD (Law 13.709/2018) does. We answer the same way regardless of which one applies to you.

Write to contato@panonda.com. We reply within 15 days. In practice, since the only thing we store is your email, the request is almost always “take me off the list” — and the unsubscribe link does that instantly.

Children

This site is written for adults who work in creative and technical fields. We do not knowingly collect data from children. If it happens by mistake, write to us and we will delete it.

Changes to this policy

When we change it, the date at the top changes with it. A material change — starting to show ads, or adopting audience measurement — is announced in the newsletter, not buried in a silent revision.